1. Scope
This policy explains how Intrinsic Prism collects, uses, shares, safeguards, and retains information when you visit our website, enroll in testing, purchase a kit, receive results, or contact support.
2. Information we collect
We collect contact details, legal name, date of birth, biological sex, testing country, delivery and billing details, agreement records, access codes, purchase status, and customer-support communications. The laboratory and authorized clinicians may also process specimen identifiers, test orders, and result information.
3. How information is used
We use information to verify eligibility, coordinate kit fulfillment, process payment, order testing, return reports, provide clinical interpretation, maintain required records, support customers, prevent misuse, and improve the service.
4. Payment and service providers
Stripe processes payment information. Laboratories, clinicians, fulfillment providers, infrastructure vendors, and communication providers receive only the information reasonably needed to perform their services. Intrinsic Prism does not store raw card numbers.
5. Medical information
Testing and health-related information is handled with access controls appropriate to its sensitivity. Your separate authorization describes permitted uses and disclosures for care coordination, testing, result delivery, payment, and operations.
6. Communications
Transactional messages may be sent to deliver the service. Marketing text messages are optional and can be stopped by replying STOP. Message and data rates may apply.
7. Retention and security
We retain information for the period reasonably needed to deliver services, meet legal and operational obligations, resolve disputes, and prevent fraud. No system can guarantee absolute security, but we use technical and organizational safeguards proportionate to the information involved.
8. Your choices
You may request access, correction, or deletion where applicable. Some records may need to be retained for legal, laboratory, clinical, payment, or fraud-prevention reasons.
9. Contact
Contact Intrinsic Prism through the support channel provided on this site for privacy questions or data requests.
10. Optional advertising measurement
Google Ads measurement is off by default. If you choose Accept Cookies, we load Google’s tag only on the homepage, About, How it Works, What we Test and FAQ pages. Google may receive limited visit and ad-click information, online identifiers, your IP address and browser/device information. Google Ads may store first-party advertising cookies for up to 90 days. This setup helps measure advertising visits; it does not measure completed purchases.
Personalized advertising, remarketing and enhanced conversions/customer matching are disabled in this implementation. We do not send signup fields, names, email addresses, chat text, test results, payment details or order details through this tag. The tag is not installed on signup, checkout, confirmation, account, report, legal or learning pages. Pages carrying unapproved URL parameters or a sensitive referring URL are also excluded.
Your accept/reject choice is kept in a necessary first-party preference cookie for 90 days; a local browser signal synchronizes changes between tabs. You can use the site without accepting. Global Privacy Control and Do Not Track signals keep optional measurement off. Your choice is remembered during that period, so the popup and floating Privacy choices control stay hidden after you save it. To change or withdraw your choice at any time, open this Privacy Policy page and select Manage privacy choices below. Withdrawal stops future tag requests, removes accessible first-party advertising cookies and may reload this page; it does not erase data already received by Google. Google’s own cookies and retained records are managed by Google.
Read how Google uses information from sites that use its services.
11. Google Analytics
If you choose Accept Cookies, we also use Google Analytics, a service of Google LLC, to understand how the site is used and how checkout performs. It is not loaded until you accept, and it stays off if you reject or your browser sends a Global Privacy Control or Do Not Track signal. Unlike the advertising tag described above, it can run on our public pages, including checkout and order confirmation, but never on the enrollment or medical-information forms. Google may receive page addresses, visit and device information, your IP address and online identifiers, and Google Analytics cookies may be kept for up to 90 days. For checkouts and purchases we send only the order value, currency, product, quantity, any discount code and a payment reference, never names, email addresses, signup or health information, test results or card details. Google signals and personalized advertising are off in this setup. If our Google Ads account is linked to Google Analytics, Google Ads may use these checkout and purchase measurements to report ad performance. You can withdraw at any time with Manage privacy choices above. See Google's Privacy Policy and the Google Analytics opt-out browser add-on.